Our art auction app will let users participate in and learn more about art through online auctions which will affect experienced art collectors and newcomers by giving them the opportunity to explore, learn and interact with one another without being rushed into and intimidated out off it. We will measure effectiveness by analysing the attendance for online auctions and focus on any inquiries or phone calls received when/if users get stuck to see where the potential problem may lie and with which user group.

Kat is a busy working mum who needs an app An app or service that would allow her to indulge in her hobby of experience and collecting art on a smaller scale because she has a hectic schedule and is unable to carve out specific time to attend an auction and take her time exploring and admiring the art.